Tesla Cybertruck crash

Americans’ appetite for electric pickup trucks has not yet swelled to what manufacturers had hoped two years ago.
The best-selling battery-powered pickup barely sold 27,000 units last year and was eventually cancelled.
Meanwhile, the second model on the list saw a significant drop in its sales numbers.

Electric pickup trucks were supposed to be the next great thing in the automotive world. But eventually, fewer Americans are finding enough reason to ditch their reliable gas trucks in favor of a heavier, shorter-range battery-powered alternative.

EV trucks still have many advantages, such as exporting energy from their massive batteries to power job sites and owners’ homes, as well as being extremely silent, but that hasn’t been enough to grow the sector to the level that automakers envisioned a few years ago. the Stop the $7,500 federal tax credit Didn’t do it any favors, either.

The Ford F-150 Lightning was the best-selling electric pickup in America in 2025. And it’s still out.

Photo by: Ford

As a result, 2025 was another year that proved that electric pickup trucks aren’t the right answer for what Americans need right now.

The best-selling model in its category is Ford F-150 Lightningsold just 27,307 units last year, down 18.5% compared to 2024. Lackluster sales performance and chronic unprofitability have pushed Ford to Dropping the model completely late last yearleaving only five other noteworthy electric pickup trucks for sale in the United States.

2024 Breakthrough Prize Nominee: Tesla Cybertruck

Photo by: InsideEVs

the Tesla Cybertruckonce hailed as a future sales hit, saw the biggest decline among its peers, selling 20,237 units in 12 months, down 48.1% compared to 2024. That’s a far cry from the 500,000 mark envisioned by Tesla CEO Elon Musk at one point, and a stark reminder that moving forward with a pet project that defies all conventions can pay dividends.

Rivian‘s R1TMeanwhile, its performance was even more dismal last year, instantly pushing it to last place on the best-selling electric pickup list. One of the original mass-produced electric trucks, the big-eyed R1T sold just 7,416 units last year, a massive 33.1% decline compared to 2024. Rivian’s sales so far are largely for the R1S SUV instead.

2026 GMC Sierra EV AT4 Maximum Range

Photography: Patrick George

And in all this chaos, GM It was the only manufacturer to see gains for its electric pickup trucks, but the sales volumes themselves still leave a lot to be desired. the GMC Hummer EV Pickups and SUVs had nearly 16,000 combined sales last year, up 12.8% from the previous year. the Chevrolet Silverado EV posted a healthy 51.8% increase to 11,275 units, while GMC Sierra EV sales reached 7,996 (vs. 1,788 units in 2024).

Overall, sales of all these electric trucks reached 90,019 units, which is a 15.6% decline from 2024 and simply not enough for this type of vehicle to survive in the long term.

excellent I pulled the plug on my Ram 1500 electric pickup truck Before it saw the light of day, Ford followed with the F-150 Lightning, which was a best-seller for most of its life. Now, automakers are turning to extended-range electric vehicle (EREV) platforms, hoping to blend the smoothness and instant torque of an electric car with none of the range anxiety a gas truck provides.

Scout engines and ram Both are working on vehicles that are essentially electric vehicles with a gas generator. Whether they have what it takes to sell big numbers or not is anyone’s guess. However, experts are optimistic about the future of electric vehicles in general, with Cox Automotive saying sales will increase in the long term. “The US market will become more electrified in the next decade, with product innovation and infrastructure improvements supporting gradual sales growth,” the company said.