After years of absolute focus on SUVs and pickup trucks, it seems that Ford has begun to realize that it made a mistake by completely withdrawing from the Ford sedan category, and with the prices of new cars rising to unprecedented levels, Ford is currently considering returning to its roots to provide economic options to its customers.
The competition cannot continue without Ford sedans
“Never say impossible” is an exciting statement from the Chairman of Ford
In his recent speech during the 2026 Detroit Auto Show, Jim Farley, CEO of Ford, made a statement that excited many when he was asked about the return of Ford sedans. He said: “Never say impossible. The sedan market is still very vibrant. The problem was not the absence of a market, but rather how to compete and make a profit, and we may find a way to do that now.”
New car price crisis: Why does Ford need sedans?
The average price of a new car at the end of 2025 reached more than 50,300 US dollars (about 188,600 Saudi riyals), while the monthly installment in global markets is close to 800 US dollars (3,000 Saudi riyals). These crazy numbers have prompted customers to look for cheaper alternatives, which sedans usually provide thanks to their lower production cost compared to large SUVs.
Taurus and Mondeo: continued success in our markets
While America bid farewell to the Ford Taurus in 2019, the car is still a star in our Arab markets and in China. Ford Middle East is currently relying on the new generation of… Torres (which is known in China as the Ford Mondeo), which proves that Ford already has the platform and technologies necessary to relaunch this category globally if it makes the decision.
Do we see a four-door Mustang?
The leaks do not stop at the traditional sedan, but rather extend to rumors about a four-door Mustang model, which may be called Mach 4, to be a fierce competitor to cars like the Porsche Panamera but at an affordable price, giving Ford a mark in the sports sedan category.
Ford’s next plan: Cars with prices starting from 112 thousand riyals!
Jim Farley confirmed that the success of the Ford Maverick pickup truck proved that customers were hungry for cheap cars. Accordingly, Ford is working on:
- New electric platform: to produce an electric truck or car at a price starting from 30,000 US dollars (112,500 Saudi riyals) in 2027.
- Low-cost engineering: As Bill Ford stated, the company does not just want to reduce specifications, but to innovate engineering methods that make the car cheap with high quality.
Arab GT word
The return of Ford sedans again is not just “nostalgia,” but rather an economic necessity to remain competitive against the giants Toyota and Hyundai. We in our Arab region are well aware of the value of the 2026 Ford Taurus, and it seems that the world is starting to realize that now.
Now share your opinions with us via Arabic language application; If Ford returned to producing a new Ford Fusion or a new Taurus globally with modern specifications and a competitive price, would you prefer it over SUV cars?
