It has been officially announced that the price of the electric Mercedes G580 2026 will be reduced to save from the disaster of declining sales in the markets.
It seems that the prestige of the sound of the V8 engine cannot be easily replaced, even if the alternative bears the three-pointed star logo and future technologies. After a year in which new G-Class cars set world record sales, the all-electric version of the G580 finds itself in an unenviable position, prompting Mercedes-Benz to offer unusual financial inducements to move the stagnant waters.
Is this discount on the price of the electric Mercedes G580 2026 enough to save it?
A “shy” discount on the price of an expensive car
Mercedes-Benz announced the provision of a financial incentive (Incentive Bonus) worth 10,000 US dollars (about 37,500 Saudi riyals) to anyone who decides to buy or lease an electric Mercedes G580. This discount came after it was previously limited to rental contracts only and at a lower value, in a clear attempt to raise… Low sales numbers.
But, will this amount tempt the Mercedes G-Wagen customer?
The price of the fully electric Mercedes G580 2026 starts at approximately 164,550 US dollars (about 617,000 Saudi riyals), and with the addition of customization options and the “greed” of some agents, the price in the markets often reaches between 180,000 and 190,000 US dollars (equivalent to 675,000 and 712,500 Saudi riyals). Therefore, the discount of 37 thousand Saudi riyals represents only about 6% of the value of the new car, an amount that may not make a real difference to someone who is willing to pay more than half a million Saudi riyals for an SUV.
You may be interested in: We reviewed the Mercedes G-Class electric car being driven on board the tank
Shocking numbers and a decline in turnout
Although Mercedes celebrated the delivery of 49,700 new copies of G-Class cars globally last year (an increase of 23%), silence prevailed regarding the share of the electric version of this cake.
Reports indicate disastrous results:
- In Europe: Only 1,450 copies sold until April 2025.
- In China: the largest market for electric cars, only 58 copies were sold!
- In America: Some reports (not officially confirmed) indicate that sales were close to zero at certain periods.
Has the silent G-Wagon lost its charm?
The main problem is that the G-Class’s identity has historically been associated with brute power and a roaring engine sound. The idea of sliding completely quietly in a car designed to be an off-road monster did not convince many loyal to the brand, which explains the weak demand despite the technologies of the four independent engines and the ability to rotate around itself (G-Turn).
Arab GT word
Mercedes is trying hard to convince the world that the future is electric, but the G-Wagon in particular is an emotional car before it is a means of transportation. The $10,000 discount on the price of the all-electric Mercedes G580 2026 may work for regular sedans, but in the world of extreme luxury, the customer is looking for a feeling and not for saving a few thousand riyals.
Now share with us in the comments via Arabic language application; If you had the budget to buy a Mercedes G-Class, would you sacrifice the sound of the V8 engine and buy the electric version for this discount? Or is a G-Class car not complete without a gasoline engine?
