Last week brought a variety of news that reflects the ongoing transformations in the automotive and motor sports industries, between new launches focusing on size and luxury, and challenges facing traditional brands in global markets, in addition to practical test content, and a prominent Arab sporting achievement.
New ES9 confirms China’s trend towards luxury with its size
Company revealed New About its ES9 car, which is the largest electric SUV produced in China to date, both in terms of overall length and wheelbase.
The ES9 focuses on providing the maximum possible space inside the cabin, with a clear priority on the comfort of passengers in the rear rows, which reflects a prevailing trend in the Chinese market, where this category is often used with a private driver.
The car does not target sports performance or dynamic driving, but rather places itself in the category of large luxury electric SUVs, while relying on practical solutions such as battery swapping technology that reduces downtime compared to traditional charging.
Mercedes-Benz ends 2025 with a decline in sales and a clear discrepancy between models
Results for 2025 showed a decline in sales Mercedes Benz At the global level, with a noticeable decline in major markets such as China and North America, which are two of the most important pillars of the brand’s sales.
In contrast, the data showed that some models were better able to maintain demand:
- G-Class And copy AMG It recorded growth and stability compared to other categories.
- Models equivalent Electricity achieved weaker results than expected.
- In direct comparison, it expanded BMW The gap in total sales during the same period.
The results indicate that Mercedes is going through a phase of re-evaluating its strategy, especially with regard to electric transformation and the difference in customer preferences between markets.
The X3 M50 becomes BMW M’s best-selling model in 2025
Continue swearing BMW m Recording growth in its sales during the year 2025, achieving a new year of positive performance.
The X3 M50 recorded the highest sales within the division, despite the controversy surrounding its interior design and pricing. On the other hand, M Performance models continued to account for the largest share of sales, while pure M models remained aimed at a more specialized segment.
These numbers reflect that purchasing decisions in the performance category are not necessarily based on design debates, but rather on the balance between power, everyday usability, and value.
Facing the C63 and Shelby GT500 tests the results of long modification projects
After a series of episodes that dealt with modifying the Mercedes C63 and Shelby GT500 separately, this episode came as a practical evaluation of the results.
The test was conducted on the track with the aim of measuring the impact of the modifications on actual performance, and not just theoretical numbers. The confrontation highlighted the difference in the philosophy of modification between the European and American schools, and demonstrated that correct preparation, cohesion and reliability are crucial factors in achieving close results on the ground.
Nasser Al-Attiyah achieves his sixth title in the 2026 Dakar Rally
crowned Nasser Al-Attiyah With his sixth title in Dakar Rally After a 14-day competition across various stages in the Kingdom of Saudi Arabia.
Al-Attiyah finished the rally with a clear lead over his closest competitors, relying on balanced race management, high technical reliability, and careful cooperation with the navigator.
The victory strengthened his position among the most decorated drivers in the history of the rally, and confirmed the continued Arab presence in one of the most difficult motorsport championships in the world.
